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Local Marketing Expert Releases New Social Media Book

Denim Marketing social media Denim Marketing Founder and President Carol Morgan is excited to announce the recent release of her fourth book at the 2018 International Builders’ Show (IBS) in Orlando. Aptly titled, “Social Media Marketing for Your Business,” Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that took a more “how to “ approach to setting up the various social media sites.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Morgan. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

This book takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Its contents are designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content.

Morgan’s decades of marketing experience have helped many companies build their marketing foundation. A beautifully-designed website and informational Facebook page are not enough to drive traffic on their own. A company requires a solid foundation with all pieces of the marketing puzzle working cohesively to achieve a successful marketing strategy.

“Once that foundation is established, you can build upon it by sending traffic to it,” said Morgan. “‘Social Media Marketing for Your Business’ shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.”

If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have colossal holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Morgan’s book.

The key learning points of the book are to teach readers how to:

  • Create a cohesive content plan with strategy and goals
  • Set goals and measure their success
  • Increase website traffic
  • Manage your online reputation
  • Maximize your engagement and interaction on Facebook, Twitter, YouTube and more.

“Social Media Marketing for Your Business” is available for purchase online at www.BuilderBooks.com, Amazon and Barnes and Noble. Additionally, Morgan is available to speak at association, chamber of commerce or other business association meetings. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about creating a marketing strategy that fits your company comfortably.

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Visit the Five Model Homes at Cumming’s The Orchards of Stoney Point

Cypress Townhome Villa living roomFive model homes are now open at The Orchards of Stoney Point, a new community featuring two products: spacious and gorgeous active adult condominium homes and townhomes in Cumming.

The professionally decorated model homes are open for touring and showcase the two different products offered in the community: the Arbors Collection townhome villas and the Southern Heritage Collection of ranch condominium homes. The model homes allow prospective home buyers to tour each of the five floor plans and get a direct feel for the maintenance-free living at The Orchards of Stoney Point. The many options and features that are available from The Orchards Group are showcased throughout each home.

Earlier this year, two Southern Heritage ranch condominium model homes featuring the Ashewood and Charleston floor plans opened for tours. Now, the Arbors townhome villa Cypress, Dogwood and Birch floor plans are open and a fully decorated clubhouse is expected to open in the coming weeks.

The Arbors Collection home designs feature three bedrooms and two-and-a-half or three bathrooms, semi-private rear yards and a screened porch or optional sunroom. Each side-by-side home is bright and airy with additional windows in end-unit townhomes and three skylights in the living room and kitchen of interior units.

The Arbors Collection of homes were first introduced at the neighboring The Orchards of Brannon Oak Farm community, and were an incredibly popular home design due to the spaciousness and square footage for the price.

Upon completion, The Orchards of Stoney Point will include 130 total homes. More than 95 homes have already sold, making the community one of the fastest-selling active adult communities in metro Atlanta. Come see why so many active adults have chosen to make The Orchards of Stoney Point home.

For more information on The Orchards of Stoney Point, or to schedule an appointment to tour the five new model homes, call 678-513-8879 or visit www.OrchardsGroup.com.

 

 

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Endless Possibilities for Residents in The Orchards Group Communities

active adult home in Cumming, GAThe Orchards of Brannon Oak Farm, an active adult community located in Cumming, offers residents low-maintenance living and resort-style amenities. Cumming, Georgia is located north of the Atlanta metro area providing residents with seclusion from the hustle and bustle; however, seemingly endless options for shopping, dining and entertainment are still close to The Orchards of Brannon Oak Farm.

The Grand Clubhouse is full of various activities for the residents of The Orchards of Brannon Oak Farm to enjoy. The fitness center provides a perfect place to work up a sweat and meet your neighbors at the same time. The grand room is large enough to include a nice fireplace for residents to gather around and share stories.  The kitchen is perfect for catering and parties for any occasion. A gentleman’s den and library create a great atmosphere for gathering and socializing or alone time with reading material, while the community pool sits just outside the clubhouse doors and is surrounded by a covered veranda, grills and a large lawn. The community pool area provides the perfect outdoor event or party venue for a community picnic, concert or Fourth of July celebration. Close to the pool area is a fire pit where residents can relax at the end of the day with cool drinks and calm conversation.

The Orchards of Brannon Oak Farm creates the perfect low-maintenance, high-activity lifestyle for its members. A host of activities and event are offered year-round including concerts, lectures, holiday luncheons, Halloween parties, a chili cook off and much more. If the event and activities aren’t enough, the Cumming area provides a host of nearby fun. With Lake Lanier close by, residents can go kayaking, fishing or boating. Although The Orchards of Brannon Oak Farm is located north of Atlanta, Cumming is only 40 miles away from downtown, where a range of fun entertainment and dining options are available.

With the last home at The Orchards of Brannon Oak Farm having just closed, active adult home buyers searching for this unique lifestyle can own a new home at The Orchards of Stoney Point, which is located adjacent to The Orchards of Brannon Oak Farm. For more information on becoming a homeowner in this fantastic community, call 678-513-8879 or visit The Orchards Group online.

 

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Windsong Properties Partners with Active Adult Buyers

The Andersons at Windsong ManorIn the midst of constructing a new home, it becomes painfully apparent to many buyers and builders how quickly things can go sour. For buyers who want to be involved in the construction of their home but find themselves ignored by their builder, a to-be-built home can turn out to be a nightmare.

Windsong Properties recognizes and respects the trust their customers offer when it starts to build a home and works all the way through construction to foster two-way communication between buyer and builder.

“From the first interaction with the sales agent to communication with the builder, we have been most impressed with the Windsong team who always made us feel that we were a partner in the process,” says Mike Anderson, a four time home buyer and the proud owner of a new Windsong home. (Continued…)

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Give Thanks for New Homes from Jim Chapman Communities

Brookhaven at Lanier RidgeThanksgiving is on its way, and it’s time to give thanks for family, friends and new homes! With just three homes left at Brookhaven at Lanier Ridge, Jim Chapman Communities’ is well on its way to selling out another development as they continue to create hugely popular active adult communities. Brookhaven at Lanier Ridge is another example of the quality construction and excellent service of Jim Chapman Communities and provides plenty of reasons to give thanks.

Give thanks for simplicity! Specialized to adults 55+, Brookhaven at Lanier Ridge includes 88 single-story homes designed to pair luxury with simplicity in a hassle-free living environment. Homes include spacious screened porches and patios, open floor plans and master suites all priced from the $250,000s.

Give thanks for community! Active adult communities like Brookhaven at Lanier Ridge strive to provide a restful yet engaged atmosphere and to provide opportunities for social events and neighborly get-togethers. Community amenities include a pool, gas grill, clubhouse (featuring a catering kitchen) and exercise room.

Give thanks for Cumming! Brookhaven at Lanier Ridge puts shopping, entertainment and restaurants all within easy reach. Options include Lake Lanier, the Mall of Georgia and the North Georgia Premium Outlets.

Homes are selling fast and expected to be gone within weeks, so make your move today and be thankful for a new home this Thanksgiving!

For more information on Brookhaven at Lanier Ridge, contact Joan Wise at (770) 780-9095, or visit www.jimchapmancommunities.com.

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