Archive for Fifty Plus Housing Council
The New Deal for Selling in the New Decade
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The times as well as customer base has changed in the real estate market immensely, especially when it comes to selling to the active adult market.
As boomers dominate the sales landscape with knowledge and purchasing power, real estate agents and marketers need to learn how to tailor their practices. The NAHB’s 50+ Council put together a webinar to explain some of the specifics.
Special considerations have to be taken when marketing to the 50+ consumer, even down to which generation he or she is from. The generations discussed were:
The Greatest Generation – Born 1901 to 1924
The Silent Generation – Born 1925 to 1942
The Boomer Generation – Born 1946 to 1964
Each generation has its own set of experiences and beliefs which should be addressed when selecting marketing materials such as photos. Read More→
Brookhaven at Johns Creek to Host Atlanta 50+ Housing Meeting
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The Atlanta 50+ Housing Council, part of the Greater Atlanta Home Builders Association, will invite its members and friends to attend a council luncheon at Jim Chapman Communities premier Active Adult Community in Fulton County – Brookhaven at Johns Creek. The luncheon and networking event will take place in the brand new 5,000 square foot clubhouse on Dec. 10, 2008.
Rather than an educational program or meeting to discuss council business, this meeting is an opportunity for council members and friends to preview the homes and amenities that Jim Chapman Communities and Brookhaven at Johns Creek have to offer the 50 plus buyer; as well as enjoying some time networking with their colleagues. Read More→
Jim Chapman Named Secretary of 50+ Housing Council
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Congratulations to Jim Chapman, President of Jim Chapman Communities, as he was recently elected to the position of Secretary of the Executive Committee for the 50+ Housing Council for 2009. The 50+ Housing Council is part of the Greater Atlanta Home Builders Association, and Jim Chapman has served on the Board of Directors for two years now. His current position with the council is as the Sponsorship Chair, and he will happily take on the responsibilities of Secretary starting in 2009.
Being named to this position is great for Jim Chapman as it lines him up to serve as the Treasurer in 2010, Vice Chair in 2011 and then move to Chairman of the Board in 2012. Just as he was with his home building company in Atlanta, Jim Chapman is eager to push forward and continuously set new challenges for him to conquer. Without a doubt, Jim Chapman would be a fantastic Chairman of the Board for the 50+ Council Read More→