Archive for Fifty Plus Housing Council
Study Reveals Practicality of 55+ Buyers
Posted by: | CommentsIn today’s real estate market, buyers are more concerned with financial issues as opposed to those dealing with design. In a recent joint study by the 50+ Housing Council of the National Association of Home Builders (NAHB) and the MetLife Mature Market Institute, it was shown that 55+ buyers are more practical than ever when selecting a new home.
The study, “Housing Trends Update for the 55+ Market,” focuses on data that was recently released from the Census Bureau’s 2009 American Housing Survey (AHS) on the 55+ demographic, primarily those living in active adult communities.
Here are some of the interesting conclusions from the study:
- In 2005 and 2007, no active adult community buyers reported having to tap cash or savings for a down payment. In 2009, 45 percent of the average buyer’s down payment came from cash or savings.
- Living near friends and family ranked first in importance for 55+ buyers. A desire for less expensive housing was second.
- 55+ buyers showed a decreased interest in the design, amenities and appearance of their residence and communities when compared to data obtained before the recession.
- Proximity to work is much more important to today’s 55+ homebuyers. In 2009, 12 percent said it was of importance versus 2 percent in 2001.
- Several homebuyers also reported that they work from home, which further shows evidence of a delayed retirement trend.
For more information, the survey can be downloaded from www.nahb.org/55PlusResearch or www.MatureMarketInstitute.com.
2010 NARA Retirement Conference in Columbia
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On Oct. 20-22 at the Columbia (SC) Metropolitan Convention Center, an unbelievable group of experts in the field of retiree attraction, 55+ marketing and advertising, health and aging trends, 55+ “Boomer and Beyond” building trends and 55+ sales will be speaking to the 11th Annual NARA “Power Tools” Business Conference.
NARA is collaborating on this conference with the National Association of Homebuilders (NAHB),and expects an energized, engaged group of attendees to network with and learn from. NAHB has cancelled their popular 50+ Housing Conference for 2010 and are encouraging their members to come to Columbia during NARA week, take some NAHB-endorsed sales and marketing courses and attend NARA. This will make Columbia, SC the “Center of the Boomer Universe”
for Oct. 18-22.
To learn more about this event, go to Retirement Living News.
The New Deal for Selling in the New Decade
Posted by: | CommentsThe times as well as customer base has changed in the real estate market immensely, especially when it comes to selling to the active adult market.
As boomers dominate the sales landscape with knowledge and purchasing power, real estate agents and marketers need to learn how to tailor their practices. The NAHB’s 50+ Council put together a webinar to explain some of the specifics.
Special considerations have to be taken when marketing to the 50+ consumer, even down to which generation he or she is from. The generations discussed were:
The Greatest Generation – Born 1901 to 1924
The Silent Generation – Born 1925 to 1942
The Boomer Generation – Born 1946 to 1964
Each generation has its own set of experiences and beliefs which should be addressed when selecting marketing materials such as photos. Read More→
Brookhaven at Johns Creek to Host Atlanta 50+ Housing Meeting
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The Atlanta 50+ Housing Council, part of the Greater Atlanta Home Builders Association, will invite its members and friends to attend a council luncheon at Jim Chapman Communities premier Active Adult Community in Fulton County – Brookhaven at Johns Creek. The luncheon and networking event will take place in the brand new 5,000 square foot clubhouse on Dec. 10, 2008.
Rather than an educational program or meeting to discuss council business, this meeting is an opportunity for council members and friends to preview the homes and amenities that Jim Chapman Communities and Brookhaven at Johns Creek have to offer the 50 plus buyer; as well as enjoying some time networking with their colleagues. Read More→
Jim Chapman Named Secretary of 50+ Housing Council
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Congratulations to Jim Chapman, President of Jim Chapman Communities, as he was recently elected to the position of Secretary of the Executive Committee for the 50+ Housing Council for 2009. The 50+ Housing Council is part of the Greater Atlanta Home Builders Association, and Jim Chapman has served on the Board of Directors for two years now. His current position with the council is as the Sponsorship Chair, and he will happily take on the responsibilities of Secretary starting in 2009.
Being named to this position is great for Jim Chapman as it lines him up to serve as the Treasurer in 2010, Vice Chair in 2011 and then move to Chairman of the Board in 2012. Just as he was with his home building company in Atlanta, Jim Chapman is eager to push forward and continuously set new challenges for him to conquer. Without a doubt, Jim Chapman would be a fantastic Chairman of the Board for the 50+ Council Read More→
