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Study Reveals Practicality of 55+ Buyers

In today’s real estate market, buyers are more concerned with financial issues as opposed to those dealing with design. In a recent joint study by the 50+ Housing Council of the National Association of Home Builders (NAHB) and the MetLife Mature Market Institute, it was shown that 55+ buyers are more practical than ever when selecting a new home.

The study, “Housing Trends Update for the 55+ Market,” focuses on data that was recently released from the Census Bureau’s 2009 American Housing Survey (AHS) on the 55+ demographic, primarily those living in active adult communities.

Here are some of the interesting conclusions from the study:

  • In 2005 and 2007, no active adult community buyers reported having to tap cash or savings for a down payment.  In 2009, 45 percent of the average buyer’s down payment came from cash or savings.
  • Living near friends and family ranked first in importance for 55+ buyers. A desire for less expensive housing was second.
  • 55+ buyers showed a decreased interest in the design, amenities and appearance of their residence and communities when compared to data obtained before the recession.
  • Proximity to work is much more important to today’s 55+ homebuyers. In 2009, 12 percent said it was of importance versus 2 percent in 2001.
  • Several homebuyers also reported that they work from home, which further shows evidence of a delayed retirement trend.

For more information, the survey can be downloaded from www.nahb.org/55PlusResearch or www.MatureMarketInstitute.com.

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Kay Green Design Captivates 50+ Consumers

Kay Green Design, an international award-winning, full-service interior design firm, is ready to take the 50+ consumer market by storm. Kay Green, president and founder, believes that she and her firm can add the special touches to interior design that will resonate with the boomer generation.

During the 2011 International Builders’ Show, Green will present a special session titled, “50+ Fantastic Merchandising Techniques to Captivate 50+ Consumers“. The session will be held on Jan. 13 from 3:30 p.m. to 4:15 p.m. in 50+ Lifestyle Central, located in West 314A in the Orange County Convention Center. Attendees will learn about the hottest trends in model merchandising and sales center and clubhouse design for the 50+ demographic. This intimate educational session offers insight into understanding the 50+ lifestyle and how to captivate buyers. (Continued…)

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Windsong Properties Celebrates 1,000th EasyLiving® Home

Windsong Properties2009 marked the sixth year in busines for Atlanta’s premier active adult courtyard home builder, Windsong Properties. The builder celebrated their six sucessful years by throwing a holiday party for employees, contractors, designers and everyone else who was involved in making the Windsong dream a reality. The event proved to be two fold and in addition to celebrating the efforts of the Windsong team, the active adult builder was also awarded with a certificate for completing the 1,000th EasyLiving® Home.

Windsong Properties was one of the first builders in the state to embrace the concept of the EasyLiving® program and has been an advocate for EasyLiving® Homes since the program’s conception, building over 20% of all EasyLiving® Homes available.

The EasyLiving® Home program was conceived and developed cooperatively by organizations representing the (Continued…)

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Atlanta Communities Win at the 2008 Best of 50+ Housing Awards

atlanta-50-award-winners.jpgSeveral members of the Greater Atlanta Home Builders Association’s 50+ Council took home gold awards proving that Atlanta remains the leader in the active adult industry. The active adult housing market is growing very quickly and these awards show that not only is Atlanta keeping up with the increasing demand, but also that builders in our community care about seniors and their specific needs and wants for their next home. 50+ communities provide options that previously did not exist for aging adults and are continuously increasing in popularity because (Continued…)

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