National Association Of Home Builders :: Tag :: Fifty Plus Housing

Fifty Plus Housing logo

Posts tagged National Association of Home Builders

Builder Confidence in the 55+ Housing Market is on the Rise

55+ new homesAccording to the National Association of Home Builders (NAHB) the 55+ market for single family homes is growing! The most recent 55+ Housing Market Index has tripled in the past year, rising from a 12 to a 36. This is the highest third-quarter reading since 2008.

Many 55+ residents are seeking out new home communities that can fit the needs of their lifestyle. The NAHB lists three separate housing market indexes for single-family homes, condos and rental apartments, which highlights how the 55+ housing market is improving in many different ways. Condos currently remain the weakest segment of the 55+ housing market, while single-family homes are faring better.

Expected sales of 55+ single-family homes increased from 27 to 42 and prospective home buyer traffic increased from 20 to 33. The NAHB index works by measuring current sales, prospective home buyer traffic and anticipated six-month market sales. A number below 50 means that most builders view housing conditions as ‘poor’ rather than good. However, it is important to note that the current index numbers haven’t been matched since before the recession. The 55+ condo index currently stands at 23, but this is a great improvement from the previous index of 13.

NAHB Chief Economist David Crowe said that the NAHB expects the 55+ housing growth will continue well into 2013. While homebuyers still face a few obstacles, such as tight mortgage credits and a shortage of available lots in some areas, the recent high numbers prove that 55+ housing will continue to flourish.

If you’ve recently moved into a 55+ community, feel free to share your story in the comments section!

Bookmark this post:
  • Bookmark 'Builder Confidence in the 55+ Housing Market is on the Rise' with Socializer
  • Bookmark 'Builder Confidence in the 55+ Housing Market is on the Rise' to del.icio.us
  • Furl 'Builder Confidence in the 55+ Housing Market is on the Rise'
  • Bookmark 'Builder Confidence in the 55+ Housing Market is on the Rise' to Reddit
  • Digg 'Builder Confidence in the 55+ Housing Market is on the Rise'
  • Bookmark 'Builder Confidence in the 55+ Housing Market is on the Rise' to Yahoo! My Web 2.0
  • Seed 'Builder Confidence in the 55+ Housing Market is on the Rise' to Newsvine

International Builder’s Show Honors Jane O’Connor

Last week, Jane O’Connor, president of 55 Plus Marketing in Charlemont, Mass., was named the Certified Active Adult Specialist in Housing (CAASH) designee of the year at a gala reception during the 2011 NAHB International Builders’ Show in Orlando.

O’Connor has served as Chair of the CAASH Board of Governors and helped develop certification guidelines for the program. One of the first people to receive the CAASH professional designation, she has been working tirelessly to prepare course work in sales education and to teach other industry professionals. (Continued…)

Bookmark this post:
  • Bookmark 'International Builder’s Show Honors Jane O’Connor' with Socializer
  • Bookmark 'International Builder’s Show Honors Jane O’Connor' to del.icio.us
  • Furl 'International Builder’s Show Honors Jane O’Connor'
  • Bookmark 'International Builder’s Show Honors Jane O’Connor' to Reddit
  • Digg 'International Builder’s Show Honors Jane O’Connor'
  • Bookmark 'International Builder’s Show Honors Jane O’Connor' to Yahoo! My Web 2.0
  • Seed 'International Builder’s Show Honors Jane O’Connor' to Newsvine

The New Deal for Selling in the New Decade

The times as well as customer base has changed in the real estate market immensely, especially when it comes to selling to the active adult market.

As boomers dominate the sales landscape with knowledge and purchasing power, real estate agents and marketers need to learn how to tailor their practices. The NAHB’s 50+ Council put together a webinar to explain some of the specifics.

Special considerations have to be taken when marketing to the 50+ consumer, even down to which generation he or she is from. The generations discussed were:

The Greatest Generation – Born 1901 to 1924
The Silent Generation – Born 1925 to 1942
The Boomer Generation – Born 1946 to 1964

Each generation has its own set of experiences and beliefs which should be addressed when selecting marketing materials such as photos. (Continued…)

Bookmark this post:
  • Bookmark 'The New Deal for Selling in the New Decade' with Socializer
  • Bookmark 'The New Deal for Selling in the New Decade' to del.icio.us
  • Furl 'The New Deal for Selling in the New Decade'
  • Bookmark 'The New Deal for Selling in the New Decade' to Reddit
  • Digg 'The New Deal for Selling in the New Decade'
  • Bookmark 'The New Deal for Selling in the New Decade' to Yahoo! My Web 2.0
  • Seed 'The New Deal for Selling in the New Decade' to Newsvine