The New Deal For Selling In The New Decade :: Tag :: Fifty Plus Housing

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The New Deal for Selling in the New Decade

The times as well as customer base has changed in the real estate market immensely, especially when it comes to selling to the active adult market.

As boomers dominate the sales landscape with knowledge and purchasing power, real estate agents and marketers need to learn how to tailor their practices. The NAHB’s 50+ Council put together a webinar to explain some of the specifics.

Special considerations have to be taken when marketing to the 50+ consumer, even down to which generation he or she is from. The generations discussed were:

The Greatest Generation – Born 1901 to 1924
The Silent Generation – Born 1925 to 1942
The Boomer Generation – Born 1946 to 1964

Each generation has its own set of experiences and beliefs which should be addressed when selecting marketing materials such as photos. (Continued…)

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